Fallon FTW

I haven't been following the Charlie Sheen circus all that closely, but I've heard bits and pieces and did catch the news this afternoon that he set a Guinness World Record for fastest time to a million Twitter followers (25 hours and 17 minutes). The Internet geek in me found this part fascinating:

For Guinness, this is the second high-profile application of the brand's records system to social media. Last month, the Nabisco cookie brand Oreo and rapper Lil Wayne squared off for the record for the most Facebook likes. Lil Wayne won that contest handily.

Is Guinness only just now starting to dabble in social media record keeping? And if so, what sort of social media records will it deem worth keeping? Very curious.

Anyway, in case you missed it, here's Jimmy Fallon doing a spot-on Sheen: