The Post obtained a copy of the story boards for the ads attacking the public plan. The description for one ad depicts a woman trapped in a hallway of locked doors:The whole post is here and worth the read.
[The mother's hand tries another door, as her child begins to get visibly anxious and restless. Still no luck. In rapid-fire succession, we see their hands trying a series of doorknobs. The pair is seen making their way to the next door, as the tension builds. It seems as if their search may be fruitless.]
While “innocent-sounding piano music, vaguely reminiscent of a nursery rhyme” plays in the background of this increasingly dramatic scene, the narrator intones:
“We can do a lot better than a government-run health care system.”
Rather than being an honest partner in the debate on health reform, the health insurance industry appears to be launching a campaign of misinformation aimed at sinking any serious prospect for change.
Media Matters has more on Blue Cross Blue Shield of North Carolina and the hypocrisy of the ads they're producing. For example:
BCBS Of North Carolina Implied Public Option May Not Cover Preexisting Conditions. The Washington Post obtained storyboards of BlueCross BlueShield of North Carolina advertisements opposed to health care reform. In a crowded gathering, the advertisement viewer will hear, "...pre-existing conditions? Nobody knows yet..." [BlueCross BlueShield of North Carolina ad via Washington Post, 5/18/09]They dissect the whole deceptive ad campaign here.
It is BlueCross Blue Shield of North Carolina that has a history of denying coverage due to preexisting conditions.
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